The Internet of Things and What Marketers Need to Know

The Internet of Things and What Marketers Need to Know


The Internet of Things…what is it?
Otherwise known as IoT, the Internet of Things is the network of objects that are built with software that allows them to collect and exchange data. This essentially means possessions like your smartphone, car, or anything that connects to the Internet, are continuously recording and storing every single one of your interactions. These objects also have the ability to communicate with each other.

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The concept sounds new but IoT has actually been around for over a hundred years. The telegraph, introduced in the 1840’s is the very first IoT device. The Internet of Things has grown tremendously since then and now greatly influences our everyday lives and continues to be incorporated into bigger infrastructures like smart buildings and even cities. For something that’s been around for such a long period of time, people just now are starting to understand what IoT is, while IoT brands are finding more unique ways to market to their audiences.

One interesting example is IKEA’s vending machines that require users to interact with them NOT through pushing buttons, but through Twitter. This allows IKEA to access user social profiles and collect data that could possibly relate to the user’s purchasing behaviors and even psychographic characteristics. This data could then be used to improve marketing campaigns and create buyer personas to help brands with consumer research. The opportunities are endless and the marketing games have definitely taken a new shift.

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Interesting, huh? Maybe one day you’ll have to take a 1World poll to get yourself a refreshing beverage at the machine. In the meantime, check out our quiz on IoT and see how familiar you are with this amazing phenomenon!

Courtney Martin

Courtney Martin

Courtney Martin works on the content team at 1World, blogging away and whittling perfect tweets into being.
Courtney Martin

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