If you’ve been active on social media recently, you’ve probably seen these Ice Bucket Challenges on your Newsfeed. No need for a long explanation to get the idea: it consists of dumping a full bucket of ice water on yourself while recording it to share it on social media. Then people nominate a couple of their friends to do it too. People have 24 hours to do it or they’ll have to make a donation to help fund research for ALS.
The game got started a couple weeks ago in the US, also doubles as an interesting way to keep cool during the summer months. Even some of the world’s top business leaders are following apace like Bill Gates. (Scroll down to the bottom of the page to see some of the best videos.)
There have been concerns about how effective the Ice Bucket Challenge really is, so let’s take a look at the benefits and disadvantages the campaign has to offer.
So far, the Ice Bucket challenge has raised over $4 million dollars, an impressive number, especially considering the previous year’s earnings of slightly over $1 million. In addition to the cash raised, those who take the challenge are also supposed to mention the disease in their social media sharing.
Raising $4 million for a cause is nothing to scoff at, especially for a disease like ALS, which doesn’t have a high amount of awareness compared to other well-publicized diseases, like cancer or AIDS. So the bump in awareness is also a definite plus for the campaign.
Where the Ice Bucket Challenge falls short is in the very structure of its campaign. People are forced to choose between donating money and dumping a bucket of ice water on your head. Since many people are not mentioning the disease in their social challenge, the awareness factor is diminished a bit and some people are also concerned about wasting perfectly clean water. I don’t imagine campaigns like this would go over nearly as well in the developing world.
Despite the drawbacks of the campaign, the Ice Bucket Challenge utilizes the spirit of fun for social good, and the big names supporting the campaign add a lot of credibility to the cause. But what do you think about the Ice Bucket Challenge? Vote below and scroll down to see some of the best videos, like of the guy doing ice bucket challenge from helicopter.