Are you ready for the Kool-Aid of alcoholic drinks?

Are you ready for the Kool-Aid of alcoholic drinks?


Alcohol consumption is a human tradition dating back to the earliest days of civilization. Thankfully, we’ve managed to refine our potables from the early days of alcoholic gruel, but that doesn’t mean there isn’t still room for innovation. Despite the many varieties of alcohol available right now, a new product is about to hit the market called ‘Palcholol’, a powdered alcohol.

The inventor of the powdered intoxicant initially wanted an easier way to transport alcohol during outdoor activities, but detractors of the product worry that the powdered beverages will be even easier to misuse and abuse.

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According to the National Council on Alcoholism and Drug Dependence, alcohol is the most commonly used addictive substance in the U.S. and the worldwide alcohol industry earns more than $300 billion dollars per year.

Even though there will likely be a number of cases involving the potential misuse of the new product, there may be hope for more responsible alcohol use in the future. 1WorldOnline recently asked its community if they would use a smartphone app to monitor their drinking, and an overwhelming 81% said they would. In addition, 45% of 1World voters think televised advertisements of alcoholic products should be banned entirely.

If alcohol is beginning a downward trend, it may have something to do with the recent acceptance of marijuana. Recreational use of the Schedule I substance is legal in Colorado and Washington, and California may introduce a recreational use bill as well.

What do you think about Palcohol? Are you ready to drink the (adult) Kool-Aid?

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